This Privacy Policy describes how NUE (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.nuepk.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

• Changes
• How We Collect & Use
• What We Collect
• Cookies
• How We Disclose
• User Content
• Third-Party Links
• Children
• Security & Retention
• Your Rights
• Complaints
• International Users
• Contact

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain depends on how you interact with our Site and use our Services. “Personal information” refers to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

• Contact details: name, address, phone number, and email.
• Order information: name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information: username, password, security questions and other information used for account security.
• Shopping information: items you view, add to cart, save, reviews, referrals, gift cards, or purchases.
• Customer support information: information you include when communicating with us.

Some features may require you to provide certain information. You may elect not to provide it, but doing so may prevent you from using those features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services (“Usage Data”), such as device information, browser information, network connection, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

• Service providers: companies that support our Site and Services (e.g., Shopify).
• Payment processors: collect payment information to process payments and fulfill orders.
• Tracking technologies: when you visit, open or click emails, or interact with ads, we or third parties may collect data using pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

• Providing Products and Services: process payments, fulfill orders, send order/return notifications, manage accounts, arrange shipping, and facilitate returns/exchanges.
• Marketing and Advertising: send promotional communications and show you ads, including tailoring advertising on our Site and other websites.
• Security and Fraud Prevention: detect and prevent fraudulent, illegal, or malicious activity. Keep your login credentials safe and do not share them.
• Communicating and Service Improvement: provide customer support and improve our Services.

Cookies

Like many websites, we use Cookies to power and improve our Site and Services (including to remember your actions and preferences), run analytics, and better understand user interaction.

For specific information about Shopify cookies, see: Shopify Cookies Policy.

Most browsers accept Cookies by default, but you can set your browser to remove or reject them. Blocking Cookies can negatively impact your experience and may cause some features to work incorrectly.

How We Disclose Personal Information

We may disclose your personal information in certain circumstances, including:

• With vendors and service providers (IT management, payment processing, analytics, support, cloud storage, fulfillment, shipping).
• With business and marketing partners to provide services and advertise.
• When you direct or consent to disclosure (e.g., shipping, social media widgets, login integrations).
• With affiliates or within our corporate group.
• In connection with a business transaction (merger, bankruptcy), legal obligations, subpoenas, or to protect rights and safety.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you submit content to a public area, it will be public and accessible by anyone.

We do not control who accesses information you choose to make available and cannot ensure others will respect your privacy. We are not responsible for information you make publicly available.

Third Party Websites and Links

Our Site may link to third-party websites/platforms. If you follow links to sites not controlled by us, review their policies. We are not responsible for the privacy or security of third-party sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If a child has provided information, a parent/guardian may contact us to request deletion.

As of the Effective Date, we do not have actual knowledge that we “share” or “sell” (as defined by law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee “perfect security.” Information sent to us may not be secure in transit. Please avoid sending sensitive information through insecure channels.

We retain personal information as needed to maintain accounts, provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on where you live, you may have some or all of these rights (subject to limitations):

• Right to Access / Know: request access to your personal information and details on use/sharing.
• Right to Delete: request deletion of personal information we maintain.
• Right to Correct: request correction of inaccurate personal information.
• Right of Portability: request a copy or transfer of information in certain cases.
• Restriction of Processing: ask us to stop or restrict processing.
• Withdrawal of Consent: withdraw consent where processing is based on consent.
• Appeal: appeal a decision if we decline a request.
• Marketing Preferences: opt out of promotional emails via unsubscribe; we may still send non-promotional emails.

We may need to verify your identity before responding. You may designate an authorized agent where permitted by law (proof may be required).

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on your location, you may have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside your country. Where applicable (e.g., Europe/UK), we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent measures unless the destination provides adequate protection.

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