The Nue™ was born out of long nights and hard days filled with neck and shoulder pain. I found myself making frequent trips to cupping therapy appointments, massages, and even acupuncture to help relieve my built-up stress, muscle knots, and overall discomfort. However, I quickly realized this approach wasn’t sustainable. So, I set out to develop a new and improved solution.

Cupping therapy was the one form of relief that helped me most with my shoulder and neck tension. Inspired by this, I worked tirelessly to create something I could use myself while sitting at my desk. After four years of dedicated development, I am incredibly proud to introduce to you: The Nue™ Cup.

Having successfully launched The Nue™ in the American market, I am now excited and honored to bring it to Pakistan. As a proud Pakistani, I feel immense joy in launching such an incredible brand in my home country, aiming to make self-care more accessible for everyone here.